About Arnell Ando
During the mid 1980's, I began my studies of Tarot, while in my early 20's and living in Japan (feeling quite cut off from my
Western philosophical, religious background). Always fascinated by mythology, symbology, and the unknown
mysteries, it was a natural direction to explore. I was hooked at once, spending endless
hours journaling and studying any Tarot books I could find in English (long
before the internet). Many strange synchronicities, dream prophesies and other bizarre occurrences both frightened and enticed me to delve deeper.
Returning to the U.S. after a decade abroad, divorced with two young sons, I began a new life. I got a Masters in Psychology but found it difficult to bridge my spiritual/creative side with
this more cognitive view of personal growth. I continued to study Tarot and collect unusual decks
- appreciating their beauty, but never finding 'the one' that reflected my beliefs and
the archetypes that resonated within. Instinctively, while studying women's history, I began creating raw, primitive art forms while working through accumulated issues of anger, pain, and disillusion.
Around that time, I also discovered a growing field of alternative psychology called Expressive Art Therapy, which used all mediums of creative expression to explore the psyche and unlock hidden truths
beyond words and deeds. I'd found my niche. It was quite a transformational experience. I continued my studies in the field, eventually becoming a Certified Expressive Arts Therapist.
All the while I was creating a Tarot deck & journal. This process helped me come to terms with my life story; hopes and fears, goals and setbacks. Friends were supportive; asking for color copies while urging me to
publish
Hero's Journey Tarot.
However I had to create a whole new deck (
Transformational Tarot
) in order to publish, as many contemporary images incorporated into my themes, were copyright protected. Collage is still a 'grey' area with regards to current laws.
It was most gratifying to self-publish, tho a big financial risk (lots of work to punch cards from perforated sheets, trim edges,
collate, package, and market) back in 1996, before the internet became the leading way to connect with a growing Tarot community. These days it is so much more
affordable and streamline to self-publish. And the quality of production and ways to connect with an international audience is pretty amazing too. I've done workshops over
the years on how to create your own deck and have been updating an essay since 1997 on
how to self-publish
as new info, technology & techniques emerge.
Transformational Tarot eventually went out of print but was
published by U.S. Games in 2006
and did quite well, while giving me the opportunity to connect with incredible people all over the world. But eventually this version went out of print
as well (in 2014).
Meanwhile, my friend
Ellen Lorenzi-Prince
asked me to publish her powerful, evocative
Dark Goddess Tarot
which was a deeply meaningful and rewarding experience. After our 2nd publication
went out of print, it was published quite magnificently by Schiffer in 2020. Ellen and I
published her wonderful
Minoan Tarot
in 2014 and then, by popular demand, re-published her 2002 deck & book,
Tarot of the Crone.
Our 5th edition went out of print Christmas 2021. Incidentally, I'd handmade little magic wands for her first
hand-made edition, (back in 2002). And again for the 4th edition, printed in 2020 - so was like coming full circle.
I've found it immensely gratifying to work with Ellen and other talented artists in creative, collaborative ways over the years.
In 2017 I began working with Italian artist friend,
Carmen Sorrenti
to publish her potent and dreamy
Pholarchos Tarot.
This incredible deck set came onto the scene in 2018 and has been wildly popular (especially for a first deck, in an era full of art & personal
self-pub decks).
My artist son
Teppei
returned home, Mother's day 2018, after a torturous time on the manic end of Bipolar Disorder, which ravaged his life in a XVI- Tower card sort of way.
He ended up staying a year and generously offered to make a
Major Arcana deck
with me in order to create something meaningful together. He'd never shared any interest in Tarot so I was quite touched by his offer, knowing it was a selfless
act of sharing my life passion. We decided on the theme of art house/indie movies since we'd always
enjoyed watching and discussing films, finding hidden meanings or analyzing characters and underlying motives, etc. And I'd been collecting
Tarot and movie correlations
for years. It was so great re-watching all these beloved films together, catching
precise moments that exemplify card meanings or spotlight characters with Tarot archetypes -
to capture the essence of each card, bigger than life. It has been extremely gratifying
and fun collaborating with my son, and our
Video Tarot
deck and book set is one of my most cherished keepsake experiences.
In memory of tarot artist/historian
Brian Williams,
who took us on two enchanting Tarot themed tours of Italy in 1999 and 2000, (before his untimely death), my husband Michael & I eventually organized our own form of
Tarot Art History Tour of Italy
from 2011, along with the director of the
Tarot Museum of Italy, Morena Poltronieri
.
After the first tour's success I studied to become a certified tour manager (that helps!) and our 2012 tour went even
better. Our
3rd Tarot Tour of Italy in 2015
was incredible! We hope to do another
tour
with our Museo friends but plans are postponed, due to Covid and related issues of global uncertainty. We enjoy so much sharing this enchanting, esoteric experience with our traveling
Tarot tribe! Here's a sweet
video created from 2015 tour highlights
which gives a sense of these magical tours. While prepping for the last tour, Morena, Ernesto and I collaborated on a book, the
Tarot Travel Guide of Italy.
That soon went out of print so we improved and expanded upon it, making
a wonderful
eBook full of useful info + links to many of the places on our Tarot tours.
In 2019 Michael and I made our way back home to California (after 6 years in Chicago). But during Covid found ourselves
in New Mexico and fell in love with the artsy town of Silver City. I have a tiny art studio and can usually be found blissfully
lost in any number of creative pursuits. Thanks for visiting. Sending you warm vibes from the high desert.
Cheers,
Arnell